Business is always a competition; A competition for open to buy, for shelf space, for hearts & minds. Always be present, and know everything you do is in competition with other brands, advertising space, mind space (yours & others) and the whims of personalities. You have to lead the way and accept the fact of competition, and determine your actions that drive positive growth and constant vigilance to be better than your competitor.
Advice to the weary, if you don’t like standing in the arena, get out, go do something else. For it takes intelligence, perseverance, self-introspection and an almost lust-like passion for competition to succeed.
Do you have the drive to see you through the next cycle or down turn? Moreover, do you have the competitive spirit to create the atmosphere of success? Surpass Your Limits is as much in (your) mind, as it is in the product you market, this especially includes yourself.
The next time it’s your turn to stand in the arena (regardless the arena) plan to; over prepare, practice your message, bounce ideas among trusted associates, increase and decrease your tempo, expect the best and give it your best. Whether you get what you’re aiming for or not, always reframe your ask, re-tell your commitment, confirm everyone’s participation. This will absolutely make you look like a champion, and put you well ahead of your competition.
So, when you’re feeling over whelmed, perhaps a bit over your head, or simply out of breadth; that’s when it’s best to dig a little deeper, go a little longer, and seize the prize. The most successful people in the world did their best work under-pressure, most of it, self imposed. Bell, Lincoln, Ford, Sanders, Wright and Einstein all had magnificent break-through after years of toiling to create something no one had previously done or thought of. You too can make magic happen, if you are prepared to pay the price of preparation, diligent action, a service mindset and relentless follow through.
Accept competition for what it is; the call to action to be better than you think you can be. To go where most people don’t, to do what others think is beneath them or not possible. Always looking for opportunity to do the unexpected and go the extra mile and smash your competitors. And doing it with a smile on your face and a servant mindset will annihilate your competitors and have customers standing in line.
"Now get out there and Surpass Your Limits like never before. It really is in the mind."
