Lead From The Front and The Back

How do you lead, do you support the entire team, how might you do it better?

While watching one of the best movies to come out about the Iraq and Afghanistan wars against terrorism; “Taking Chance” I was hit with the awesome mantel of leadership & responsibility and what it means to those that serve. In a scene where Wounded Warriors are being wheeled, walked and carried into the massive C-17 cargo plane at Ramstein Air Force Base in Germany. These Wounded Warriors are brought through Germany for treatment and are then taken back to the US for further help.
On this day in the movie and assuredly reenacted too many times since wars have been fought, there were about 20 wounded warriors, in varying degrees of severity, heading back home. Eighteen of them were in the Army and two of them were Marines.

It was freezing outside as several medical personnel and a few other staff, stood waiting by the C-17 cargo planes that would fly them back home. There standing off to the side, outside the view of cameras was a Marine officer standing at attention. The door opened and a line of young men and women came out of the building, some of them on their own two feet, some carried on stretchers. The Marine kept his rapt attention on every Wounded Warrior. That was until one young wounded Marine approached. As he walked past, the Marine officer stepped forward, put his hand on the young Marine’s shoulder and thanked him. He also told the young Marine that he was here with him for the whole trip and repeated the sentiment for the other young Marine who followed behind. He then stepped back in line and continued his respectful vigilance.

An essential component of inspiring people to be a part of an organization greater than themselves is that you look after your own. Strangely, there was no one there from the Army. But the Marines had taken two officers out of theater for the sole purpose to escort these two wounded comrades from the front lines back to the United States. That was their entire responsibility.

The strength of an organization is easily measured by the steps it takes to look after its own. To what lengths does a company go to show its people that they matter? An organization that shows commitment to its people can expect its people to show commitment to them.

Yes leadership is about leading, standing out front. Yes leadership is about painting a picture, a vision of the future that does not yet exist. Yes leadership is about being a beacon for people to follow. But great leadership is about turning back to those that you would want to follow you on your quest to thank them, personally, for being a part of what you are, together, trying to build. The US Marine Corps does not have an amazing culture simply because of what they do out front, it’s also what they do at the back that matters. Semper fidelis, as their motto goes. Always faithful.

I urge anyone who aspires to lead to see the movie  "Taking Chance" and you’ll see what I mean. Leadership like character shines brightest when the cameras are off, the lights have dimmed and you’re one-on-one with the people that make things happen. How you treat your people when the lights are off and the press is not recording everything is who you really are.

Challenging yourself to be the beacon of hope in our crazy, overly busy, self aggrandizing world to serve others is what leadership is all about. Leading from the front is where it starts, setting the pace, and leading from behind making sure that everyone knows the mission, is prepared for every market condition helps drive revenue and a longer, more sustainable forward looking business model. And in the end, it’s the power of the collective mindset that prevails…good or bad. It's your choice to make a move that makes your people feel honored, important and valued. When that happens regularly, your people will notice and they will start to trust in the system and execute in a proactive, professional and meaningful way, day in and day out. This is when and how great brands are made.